Cleaning just got dirty.
AD: Sarah Marraffino & Meridith Coen CW: Abby Adams
Created in the Texas Creative Program at the University of Texas at Austin
2023 Gold Addy Winner
Insight: Sharing household chores like the dishes increases relationship satisfaction and your sex life.
Idea: Scrub Daddy is bringing sexy back and saving relationships one dish at a time.
OOH Subway Car
Duo Packs
Gone are the days of a primary spongeholder. Whether you’re splitting the dishes or doing them together, we know it’ll be turning up the steam in the kitchen and the bedroom which is why we used this packaging re-design as a way to teach some foreplay.
Plus, you can choose the packaging that best fits your relationship so you and your partner will have your own sponge.
